nervous system
MARKETING THAT DOESN't DISRUPT YOUR
A thoughtful process for building INTENTIONAL brands.
When businesses rush into logos and marketing without defining a clear strategy, the result is often a brand that looks polished but becomes disconnected as it grows.
Your brand is the foundation of how you will communicate who you are and what you offer. At Sand & Sage we will take the time to clarify your purpose, your values, and help you connect authentically with the people you serve.
BRANDING WORKS BEST AS
a sequence
01 — Brand Strategy
clarify your positioning, audience, voice,
and vision.
02 — Visual Identity
Your logo and visual system are crafted from the brand strategy.
03 — Design Support
Your brand identity is applied across marketing, digital, and print materials.
This structured process ensures every design decision that is made for your business HAS a direction and serves a PURPOSE SO YOU DON't GET LOST IN ALL THE NOISE.
FOR BRANDS JUST GETTING STARTED
design
LOGO ONLY
PROJECT SCOPE
Brand questionnaire
One logo concept
Up to two revision rounds
Logo Design
Primary logo
Deliverables
Final logo files (PNG, JPG, SVG)
Who This Is For:
If you are just getting started and need a professional logo to begin showing up online, printing business cards, or launching your first offerings a logo only package is a great option.
How You Will Benefit:
You’ll receive a thoughtful, professionally designed logo that gives your business credibility. It’s a great first step to start promoting yourself and leaves room to expand your brand as your grow.
foundation
BRAND
BRAND STRATEGY
Brand questionnaire
30 minute strategy session
Visual direction exploration
Logo SYSTEM
Primary logo
Secondary logo
Brand IDENTITY
Color palette
Typography system (2 fonts)
Deliverables
Final logo files (PNG, JPG, SVG)
Basic color palette
Basic brand reference sheet
Who This Is For:
This package is ideal for new businesses, solo practitioners, and founders who want to build a strong brand foundation but are not ready for a full brand identity. This is a great option for if you are looking to show up with more visual consistency.
How You Will Benefit:
You will walk away with a cohesive foundation that helps your business look professional and aligned. Instead of guessing about colors, fonts, or design choices, you will have a clear system to guide your marketing efforts as you grow.
identity
BRAND
BRAND STRATEGY
Brand questionnaire
60 minute strategy session
Audience and positioning exploration
Visual mood board and brand direction
Logo SYSTEM
Primary logo
Secondary logo
Submark / icon marks
Favicon for web
Brand IDENTITY
Color palette
Typography system
Graphic elements or textures
Deliverables
Full logo suite (PNG, JPG, SVG)
Brand color system
Full brand guide (20-30 pages)
Who This Is For:
This package is the gold standard for businesses who are looking to set themselves apart in the world and are ready for growth. If you are preparing for a website launch, marketing campaign, or rebrand this package is for you.
How You Will Benefit:
A brand identity helps clarify how your brand should look and feel every time it is seen. Instead of piecing together visuals over time, you will have a strategically built system that makes your business feel unmistakably yours and provides clear direction for all design and marketing decisions. A brand identity communicates your values, tone, and personality so you can attract the right people, not just more people.
FOR BRANDS LOOKING TO GROW
01
BRAND AUDITS for existing businesses
A Strategic evaluation For established businesses who are preparing for a rebrand.
Includes:
• 30-minute pre audit consultation
• Existing brand evaluation
• Website review
• Marketing analysis
• Brand consistency assessment
• Strategic recommendations report
• 30-minute post audit consultation
02
WEBSITE DESIGN*
User friendly websites to help clients find your work ONLINE and connect with your business.
Includes:
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Custom design of a 3–4 page website
(Homepage, About, Services, Contact) -
Template-based build with tailored design customization
-
Mobile optimization across all pages
-
Basic on-site SEO (meta descriptions, image tagging, clean URLs)
-
Contact form setup
-
Social media integration
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Two rounds of revisions
-
Pre-launch quality check and testing
*WEB DESIGN Can be added to Brand identity packages
BOOK ME FOR A DAY
A DEDICATED DAY OF DESIGN & MARKETING WHEREVER YOUR Business neEDs IT.
Up to 8 hours of design work that can be used for:
-
Marketing materials
-
Graphics/custom illustration work
-
Print collateral
-
website updates
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Campaign graphics
-
Strategy & idea generation
*Monthly retainers available for current clients who have completed a brand identity.
**Must have an existing brand identity and guideline for day bookings if you are not a current or previous client of Sand & Sage.
How it works:
Sometimes it’s the small things that start to add up. If you have multiple design needs, like updating website copy, refreshing your business cards, and creating a flyer for an upcoming event, a dedicated design day can be a great solution.
Before we begin, I will send you a questionnaire to identify your to do list. From there, I will map out a clear plan for what can be accomplished within 8 hours. Once I have everything I need from you to begin, I will dedicate a full day to the priorities we identified.
At the end of the day you’ll receive final files for all completed work, along with the option to book additional design days if needed.
*Half-day and multi-day bookings are available upon request. Limited to availability.
